Loch Lomond: A Whisky Packaging Design That Marries Tradition and Innovation

Tiger Pan's Award-Winning Design Transforms Whisky Packaging With Cultural Symbolism and Modern Aesthetics

The design draws its inspiration from the Scottish nation that advocates freedom and independence. The dashing deer, a symbol of auspiciousness, authority, strength, elegance, and mystery in Scotland, is the central figure in the logo design. The logo also incorporates a goddess and ripples in negative space form, creating an imaginative profile of the goddess of Loch Lomond hidden within the negative shape on the back of the deer. From the deer antlers to the ripples, the logo resembles the waving surface of Loch Lomond.

Loch Lomond 18-Year-Old Scottish Single Malt Whisky expresses the passion and energy of youth. The packaging design reflects this spirit with the use of Mars green, a color that embodies personality, mystery, purity, and trend. The logo is presented in both Chinese and English, with minimal decoration on the neck label, allowing the packaging logo to take center stage.

The design was realized using a two-time injection molding method, which solves the problem of material shrinkage and surface unevenness due to thickness while retaining light refraction. This innovative approach ensures effective communication with young consumers and helps rejuvenate the brand.

The design project, which lasted two months, was carried out in Shenzhen and produced in Scotland. It involved a team of creative and technical experts, including Creative Director Tiger Pan, Graphic Designers Yuxuan He and Yahui Wang, Image Editors Juanjuan Wu and Sijia Liu, and Technical Directors Zhangkun Xie and Jinyan Zhou.

The design faced several challenges, including the creation of a distinctive symbol, a bright color, an explicit layout of information, and a unitive serial system of package that would help consumers recognize and pick up the products from afar. The design also aimed to create a sense of mystery and romantic imagination, embodied in the image of a young and passionate deer flying towards the sun with courage.

The Loch Lomond whisky packaging design is a testament to Tiger Pan's innovative approach to design, combining cultural symbolism, modern aesthetics, and technical innovation to create a unique and engaging consumer experience. The design's recognition with the Silver A' Packaging Design Award in 2022 is a testament to its outstanding expertise and innovation, showcasing a remarkable level of excellence and introducing positive feelings, amazement, and wonder.